Easily and collaboratively visualise complex business problems with a canvas - millions worldwide use this method!

Would you like to describe your business model more precisely, overcome challenges and develop unique products or services? Then the Business Model Canvas and the Value Proposition Canvas are the perfect tools for you!

Business Model Canvas

The Business Model Canvas is a strategic management and entrepreneurial tool that helps you describe, design and optimise your business model. It consists of nine key elements that are clearly summarised on a canvas. These are: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Sources, Key Resources, Key Activities, Key Partnerships and Cost Structure. Through a visual representation, you can easily see how these elements are connected and how changes affect the overall business model.

Download the Business Model Canvas template

Value Proposition Canvas

The Value Proposition Canvas, on the other hand, focuses on creating compelling products and services that customers want to buy. It helps you understand the customer segment and their needs, and develop value propositions based on this. The tool consists of two pages: the customer profile page and the value proposition page. The first page describes the customer's needs, challenges and tasks. The second page describes the products, services and product features that meet these needs. By linking the two sides, you can ensure that your offer is precisely aligned with your customer's needs.

Download the Value Proposition Canvas template