Media Center Portal strengthens online advertising for HolidayCheck AG
gradwerk and HolidayCheck AG are jointly developing a B2B portal for online advertising formats.
The digital agency gradwerk has developed the new Media Center Portal for the Swiss HolidayCheck AG. The portal is a unique platform for B2B online advertising formats that can be booked in conjunction with the HolidayCheck BusinessCenter. The target groups, the usability concept and the necessary workflows were developed in extensive online workshops with the client.
The Media Center Portal presents 10 advertising format types and almost 40 advertising formats in writing and images, including stylised shape drawing of each format. This offers companies the opportunity to advertise their products and services in a diverse and appealing way.
The blog and advertising area is managed by the respective specialist departments of HolidayCheck via gradwerk CMS 6. Thanks to the rights concept, the tasks in the CMS can be perfectly separated by both teams, which enables efficient management. CMS 6 offers unique functionality and is known as a top CMS on the market.
The Media Center presents advertising formats such as Native Ads, Social Media Campaigns, Display Ads and Push Campaigns. A special highlight is the Partner News area, which serves as a B2B blog and communicates relevant topics for various target groups. A comprehensive performance evaluation is possible through the CMS 6 statistics module.
The Media Center is aimed at different target groups, including accommodations, destinations and partners. Accommodations can stand out from the competition with exclusive advertising formats and establish direct contact with potential guests. Destinations can present themselves prominently and inform millions of potential travellers. Partners can contact marketing partner STRÖER to receive customised offers on HolidayCheck.
The design of the portal was developed by the digital agency gradwerk and the content is maintained and managed by HolidayCheck employees. The portal is managed with gradwerk CMS 6, which offers unique functionality and is considered the top CMS on the market. With CMS 6, HolidayCheck employees can easily and efficiently maintain all content of the Media Center portal and create new content and pages. The intuitive operation and numerous functions mean that even less tech-savvy employees can edit the portal's content quickly and easily.
The Media Center Portal is a milestone in B2B online advertising and offers a unique platform for tourism companies wishing to advertise their products and services on HolidayCheck.
HolidayCheck AG, based in Bottighofen, Switzerland, operates travel booking and hotel rating portals on the Internet. Its main business model is the commission-based brokerage of package holidays, hotels and rental cars and the referral of internet users to other booking portals.