Online Advent calendar from HolidayCheck.
Daily chances of winning while travelling.
Conception and realisation. A digital Advent experience with daily surprises.
During the Advent season, the travel portal HolidayCheck presents its users with a special promotion, as it does every year: an online Advent calendar. Developed by the digital agency gradwerk, this calendar enables users to win a trip every day. Participants are invited to open a new digital door every day until Christmas Eve. Each day hides a video and the chance to take part in the competition via a form. The various videos with the corresponding competition question provide daily excitement and increase the anticipation of possible travel prizes.
HolidayCheck's online Advent calendar is efficiently managed and maintained in CMS 6. This powerful system enables the HolidayCheck team to centrally organise and keep all the content of the calendar - from the daily videos to the competition questions - up to date. The functionality of CMS 6, which allows employees to manage participant data, is particularly noteworthy. Thanks to the intuitive user interface of CMS 6, the content of the Advent calendar can not only be easily entered, but also flexibly customised. The system thus guarantees smooth and user-friendly handling, which ensures both the efficiency of content management and the organisation of participant data.
A special feature is the integration of the Advent calendar into the HolidayCheck app. On certain days, app users can double their chances of winning, which makes using the app particularly attractive. This integration encourages interaction with the platform and motivates regular use of the app.
Every year, this campaign attracts record-breaking numbers of participants as it combines the pleasure of travelling with exciting interactive elements. Each door of the calendar opens up a new world through informative and entertaining videos. These playful elements increase user engagement and enhance the entertainment value of the campaign.