According to the well-known "open the door" principle, prizes are raffled every day and explained with an individual employee video. By answering an additional quiz question correctly, visitors can take part in the competition and win one of twenty-four great travel packages every day.

The web design agency gradwerk has developed a corresponding design and concept. With the help of software developed especially for this campaign, the content of the twenty-four days can be populated via CMS 6. This includes the video and partner logos as well as the competition question and explanatory texts. Every day of December until Christmas Eve, the virtual doors will open for participation and thus ensure continuous traffic, which will further increase as a result of the general access figures on the website. The campaign also collects usable user data and further increases the user base of newsletter recipients.

In addition to the design and programming, gradwerk also supports the implementation of this campaign, which lasts almost a month, and provides the client with all statistical data, participation rates and data for the daily draw of winners.