Digitally restaged: Europe's young classical music stars at Young Euro Classic
gradwerk is redesigning the digital presence of the world's most important festival for young classical music.
Young Euro Classic stands for young excellence at the highest musical level. To ensure that this is also visible digitally, gradwerk has completely revamped the previous website. With a flexible, modern CMS platform that offers completely new possibilities and functions and makes the new website more tangible.
The revised design features clear and user-friendly navigation that puts the festival experience centre stage. This is supported by a modern, high-performance technical infrastructure.
CMS 6 makes it easy to manage content, event pages and press areas. Various additional modules, such as the integrated mailing module, open up new channels for online marketing.
With the relaunch of the Young Euro Classic website, gradwerk is setting a strong example for digital cultural mediation. The aim was to develop a forward-looking online platform that meets the requirements of an international music festival - modern, mobile-optimised, user-friendly and flexibly expandable.
The focus was on the complete technical, design and structural reorganisation of the previous website. The powerful CMS 6 was implemented as the technical foundation. This enables intuitive content maintenance, the use of dynamic event pages and the simple management of press articles. The implementation was responsive, so that the website offers an optimal user experience on all devices - from smartphones to desktops.
Special attention was paid to the design: after developing a wireframe concept, our colleagues at the Berlin design agency betterbuero developed an elegant website design that was tailored to the target group. The clear, minimalist design supports intuitive navigation and ensures maximum attention for content and events.
The platform has also been significantly expanded in terms of functionality: from an intelligent event structure and media-rich content to barrier-free implementation. The focus was always on a seamless combination of information, inspiration and user guidance.
The goal was a successful go-live in time for the start of ticket allocation in March 2025. gradwerk relied on agile project management with weekly coordination, comprehensive testing as well as CMS training and support for the editorial team.
Dr. Gabriele Minz GmbH
Dr. Gabriele Minz GmbH is the initiator and organiser of the Young Euro Classic festival. Based in Berlin, it stands for excellent project management in cultural promotion and has been creating spaces for young international musicians for over two decades. Her mission is to build bridges - between young talent, global classical music and a diverse audience. With passion, precision and vision, the team creates cultural encounters that have an impact far beyond the concert hall.
